Even canceling fixed benefits counts as a price increase: McDonald's suddenly stopped offering a 5-shekel benefit in exchange for answering a service satisfaction survey. A regular customer of the chain noticed this last week.

Until two weeks ago the chain awarded 5 McCoins for an order placed through the app to anyone who completed the survey. The reduction of the survey reward was carried out gradually. In November 2025 McDonald's trimmed the benefit citing that "benefits change from time to time," and now the reward has been eliminated entirely.

Until November 2025 anyone who ordered through the McTouch self-service kiosks and opted for a "green receipt" on their phone also received a link to answer a short service survey. The survey window was limited: it could be completed roughly 20 minutes after the order and remained open for up to one hour. After that the survey closed. Called Rate & Get, the survey offered a reward to those who finished it.

Until November 2025 the reward was a free item for the next visit, not valid the same day. Modest orders earned a coupon for a small burger or shake, while orders above 100 shekels earned a coupon for a large burger, nine nuggets or a main course. The coupon remained valid for six months.

At the same time customers ordering through the McDonald's app could also earn rewards for completing the survey: 15 McCoins for orders above 50 shekels and 20 McCoins for orders above 100 shekels.

In November the benefit was halved: free items worth 10-20 shekels or 15-20 app coins were removed, yet users could still receive 5 McCoins worth five shekels. Now even that reduced reward has been discontinued.

The chain did not notify customers when it cut the benefit in November, nor when it ended the program completely. The reward simply disappeared.

In November the chain described the survey as voluntary feedback on the purchase experience and noted that the unusual industry rewards had always been subject to periodic review, signaling that changes could occur at any time.

McDonald's now states: "The RateGet customer feedback program has ended. Customers who wish may still answer a few voluntary questions about their purchase experience at McDonald's."

Separately the chain announced in March that its McCoins loyalty program would change on 30 November. Existing McCoins, valid for 180 days under current rules, will convert automatically to points under the new program whose details will be published soon.

McCoins can currently be earned by answering questionnaires and quizzes as well as through purchases. Orders of 25-49 shekels yield one coin, 50-99 shekels yield two coins, 100-149 shekels yield four coins, 150-199 shekels yield seven coins and 200-249 shekels yield ten coins.

From this point larger orders earn 13-28 coins: 250-299 shekels yield 13 coins, 300-349 shekels yield 16 coins, 350-399 shekels yield 19 coins, 400-449 shekels yield 22 coins, 450-499 shekels yield 25 coins and orders of 500 shekels or more yield 28 coins.

The chain has raised prices several times in recent years, including in February when it increased the cost of meals, kids' meals and individual items.